It’s Friday night and I’m watching another television commercial hawking an erectile dysfunction drug.

No, I’m not in the market – I’m just trying to enjoy “The Late Show.”

But I can’t seem to do that anymore without having to endure lengthy exposure to pill-popping geriatric men leering at their blushing, upper-middle class wives. In fact, this particular ad is the fourth ED drug I’ve seen promoted since Dave ended his monologue, a rate which would give the classifieds section of Popular Mechanics some stiff competition.

Uh, perhaps that’s not the best choice of words.

My point remains, though: the later the television program, the more ED drug commercials I seem to see.

This correlation leads me to wonder what unfortunate demographic I have found my TV viewing habits aligning with. Drug companies apparently believe a large segment of late night talk show audiences are feeling droopy.

(And I don’t mean they’re fighting sleep.)

But how degrading is that to my self-esteem? The only other schlubs up watching TV late Friday night not only can’t get to sleep, they aren’t out on dates or hanging out with friends. And if being insomniac loners weren’t bad enough, they’re impotent to boot.

They say a man is known by the company he keeps, but geez… I think I’d better change the channel.

Tags: Inexplicables, Media, Television

This entry was posted on Thursday, January 10th, 2008 at 10:07 pm and is filed under Memoranda. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.